Logo

Business Research Methods by Sue Greener

Small book cover: Business Research Methods

Business Research Methods
by

Publisher: BookBoon
ISBN-13: 9788776814212
Number of pages: 110

Description:
Contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; Questionnaire design and testing; Using secondary data; Qualitative research methods; Practical issues in conducting interviews, focus groups, participant observation; Forecasting trends; Presenting research reports.

Home page url

Download or read it online for free here:
Download link
(5.7MB, PDF)

Similar books

Book cover: Making Management SimpleMaking Management Simple
by - How To Books Ltd
The principles of good management are explained in an easy-to-understand way. Management is not easy and we all need to work on making ourselves better at it. Use this book to do just that and it will be a tenner well spent.
(7870 views)
Book cover: Management BasicsManagement Basics
by - BookBoon
This book outlines the challenging role of the manager. The main topics such as planning, organizing, leading and controlling are covered, as well as issues such as competitive advantage, team structure, motivating, trust and flowcharting.
(20507 views)
Book cover: The Sources of Innovation and CreativityThe Sources of Innovation and Creativity
by - National Center on Education and the Economy
A comprehensive summary of current research and theory on the sources of innovation and creativity in individuals and organizations. The paper concludes with some recommendations for how education systems can best foster these attributes in students.
(8932 views)
Book cover: Customer Relationship ManagementCustomer Relationship Management
by - BookBoon
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for CRM is given.
(10097 views)